Yellow Seahorse Creature Mark

The purpose of this project was to apply basic design principles and theories to two-dimensional visual communication.

Research + Analysis

Sketching 

Graphic Translation

Refinement

Haiku Sketches 

Utilizing my mark, I created a design following the Fibonacci sequence that incorporates a haiku related to our creature. 

Haiku Refinement

I decided to continue my explorations with the haiku:
“half horse, half myth, all mystery, the marvels of the seahorse”

Addition of Color

Final Design

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3 Poster Series